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Basic Principles Consulting is a Canadian consultancy built on the belief that strong solutions come from clear thinking, solid fundamentals, and close collaboration with clients. It was created to help organizations solve real problems without being buried in unnecessary complexity. We believe that many challenges become more manageable when they are approached with discipline, sound judgment, and attention to core principles.
Our work is collaborative by design. We work closely with clients to understand the root causes behind technical, operational, and organizational issues, then help build solutions that are practical, well-structured, and aligned with how the organization actually works.
The firm’s perspective is shaped by the experiences of our founder and principal consultant, across aerospace and defence, academia leadership, nonprofit administration, and R&D project management. That range allows us to support clients whose work spans technical complexity, organizational coordination, and innovation-oriented growth.
Basic Principles Consulting works with various consultants as contractors, who are onboarded depending on the needs of the clients. The organization is led by Ali Nasseri as principle consultant and founder.
Ali Nasseri
Ali Nasseri
Principal Consultant
Principal Consultant
Ali Nasseri is the Principal Consultant behind Basic Principles Consulting. He has spent his career working in technically complex environments where success depends on clear thinking, strong coordination, and practical systems. With experience across aerospace, research, academia, and public-sector projects, he helps clients solve problems, organize work, and move important initiatives forward with confidence.
Dr. Ali Nasseri holds a PhD in Physics from Politecnico di Torino where he studied magnetic phenomena at the nanoscale, along with a Master of Business Administration from Quantic School of Business and Technology. Prior to that, he earned a Master of Applied Science in Aerospace Science and Engineering from the University of Toronto and an undergraduate degree in Aerospace Engineering from K. N. Toosi University of Technology.
Dr. Nasseri is a Project Management Professional (PMP), an Agile Certified Practitioner (PMI-ACP), a Project Management Office Certified Professional (PMI-PMOCP) and Associate Systems Engineering Professional (ASEP). His broad professional experiences range from designing aerospace systems to supporting research commercialization to running global nonprofits in the space sector.
A proponent of active and project-based learning, Dr. Nasseri has taught hands-on courses focused on engineering design, technology development, science commercialization, project management, product development, organizational behaviour, entrepreneurship and general management over the years.
Before joining academia, Dr. Nasseri worked as an engineer with the Canadian Space Agency, supporting safety and mission assurance, and radiation susceptibility analysis on missions such as Canadarm3, Lunar Rover Mission and the Canadian Cubesat Project.
From 2019 to 2022, Dr. Nasseri served as an Executive Research Coordinator at the University of British Columbia, where he managed a portfolio of research projects focused on AI and machine learning and led research partnership activities in the Department of Computer Science. Concurrently, he was a sessional lecturer at UBC Physics, and the program coordinator and instructor for Selkirk College's Engineering Transfer Program, where he taught engineering design.
His other experiences include working as a fellow with the Open Lunar Foundation, a consultant for the Moon Village Association, Defence Research and Development Canada, and Wevolver, and Chairing the Space Generation Advisory Council in Support of the UN Programme on Space Applications.
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